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Author:
Scherer, Helmut
;
Naab, Teresa K.
;
Niemann, Julia
;
Adjei, Brenya
Title:
Macht Mediennutzung sympathisch? Eine empirische Untersuchung zur Eindrucksbildung durch Kommunikation ueber Genrepraeferenzen.
Journal:
Medien- und Kommunikationswissenschaft
, 60/2012/1, S. 64-79.
Language:
german
Publication Year:
2012
Publication Type:
research report; periodical article
Descriptors:
influence
;
evaluation
;
impression formation
;
adult
;
field experiment
;
television
;
television use
;
young adult
;
media use
;
media effect
;
online survey
;
programme selection
;
genre
;
written survey
;
social media
;
undergraduate