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Author:

Russell, Cristel Antonia; Russell, Dale W.; Grube, Joel W.

Title:

Nature and impact of alcohol messages in a youth-oriented television series.

Journal:

Journal of advertising, 38/2009/3, S. 97-112.

Language:

english

Publication Year:

2009

Publication Type:

research report; periodical article

Descriptors:

dependence; alcohol; content analysis; content analysis; involvement; harmful to youth; adolescent; youth media protection; young adult; media effect; online survey; audience behaviour; written survey; subliminal perception; model; target group behaviour

Last update: Apr 11, 2024 // Number of documents: 35484