>> go to IZI-Homepage
Search IZI-database.org
Search for:
all words
Keywords:
Author / Editor:
Institution:
Title:
Journal:
Publisher Statement:
ISBN / ISSN:
Publication Year:
from:
to:
only full text
IZI-Database results
< Back to search results
results: 1
from
Author:
Lueck, Jennifer Anette
Title:
Friend-zone with benefits: The parasocial advertising of Kim Kardashian.
Journal:
Journal of marketing communications
, 21/2015/2, S. 91-109.
Language:
english
Publication Year:
2015
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Facebook
;
Inhaltsanalyse
;
Interaktion
;
Internet
;
Kommunikationsstrategie
;
Kommunikationsverhalten
;
Marketing
;
Online-Angebot
;
Parasoziale Interaktion
;
Rezipient
;
Rezipientenverhalten
;
Social media
;
Vorbild
;
Werbewirkung
;
Werbung
;
Celebrity
;
Kim Kardashian
