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results: 1
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Author:
Isaksen, Katja Jezkova
;
Roper, Stuart
Title:
The commodification of self-esteem: Branding and British teenagers.
Journal:
Psychology and marketing
, 29/2012/3, S. 117-135.
Language:
english
Publication Year:
2012
Publication Type:
research report; periodical article
Descriptors:
group interviewing
;
group interview
;
identity
;
identity formation
;
adolescent
;
consumer
;
consumer behaviour
;
brand awareness
;
brand
;
peer group
;
self concept
;
self esteem
;
social approval
;
social group
;
status
;
advertising