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Author:
Franz, Gerhard
Title:
Digital Natives und Digital Immigrants: Social Media als Treffpunkt von zwei Generationen.
Full Text:
Journal:
Media Perspektiven
, -/2010/9, S. 399-409.
Language:
german
Publication Year:
2010
Publication Type:
research report; periodical article
Descriptors:
age difference
;
demographic data
;
adult
;
television use
;
radio use
;
information source
;
internet
;
internet use
;
adolescent
;
young adult
;
brand
;
marketing
;
media use
;
music
;
media use motive
;
online survey
;
print media
;
social media
;
status
;
entertainment
;
comparative study
;
advertising
;
value-orientation
;
moral concept