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Author:
Pfadenhauer, Michaela
;
Grenz, Tilo
Editor / Collaborator:
Krotz, Friedrich; Hepp, Andreas
Title:
Mediatisierte Fitness? Ueber die Entstehung eines Geschaeftsmodells.
Publisher Statement:
Wiesbaden: Springer VS 2012, S. 87-109.
Collection:
Mediatisierte Welten. Forschungsfelder und Beschreibungsansaetze.
Language:
german
Publication Year:
2012
Publication Type:
project description; contribution
Descriptors:
digitalisation
;
nutrition
;
case study
;
health knowledge
;
commercialization
;
communication strategy
;
marketing
;
mediatization
;
media content
;
sport
