Dar-Nimrod, Ilan

Viewing death on television increases the appeal of advertised products.

The journal of social psychology, 152/2012/2, S. 199-211.

english

2012

research report; periodical article

affect; anxiety; attention; evaluation; experiment; television; television series; television advertising; film; young adult; cognitive process; brand; marketing; media content; media effect; written survey; undergraduate; death; video; advertising effect; advertising