IZI-database.org : research literature and references on children‘s and educational television

Search IZI-database.org

Search for:

all words

Keywords:

Author / Editor:

Institution:

Title:

Journal:

Publisher Statement:

ISBN / ISSN:

Publication Year:

from: to:

only full text

IZI-Database results

< Back to search results results: 1 from

Author:

Gleich, Uli

Issuing Body:

ARD-Forschungsdienst

Title:

Methoden der Markt- und Werbeforschung.

Full Text:

Journal:

Media Perspektiven, -/2011/9, S. 432-437.

Language:

german

Publication Year:

2011

Publication Type:

annotated bibliography; periodical article

Descriptors:

survey; digitalisation; attitude; attitude measurement; case study; mobile phone; content analysis; interactivity; internet; consumer; consumer behaviour; brand; market research; new media; online offer; online survey; response measurement; audience behaviour; SMS; web 2.0; advertising

Last update: Apr 11, 2024 // Number of documents: 35484