Austin, Erica; Hust, Stacey

Conference of the International Communication Association (ICA), 53, 2003, San Diego, Calif. (Hrsg.)

The content and frequency of alcoholic and nonalcoholic beverage ads in magazine and video formats November 1999 - April 2000: Featuring the top 19 magazines read most by adolescents.

San Diego, Calif. 2003. 22 S.

Englisch

2003

Forschungsbericht; Kongressbeitrag

Alkohol; Altersunterschied; Entspannung; Ethnische Gruppe; Fernsehwerbung; Geschlechterrolle; Inhaltsanalyse; Jugendlicher; Junger Erwachsener; Medieninhalt; Sexualitaet; Sexueller Medieninhalt; Sport; Stereotyp; Vergleichende Untersuchung; Werbung; Zeitschrift; Zielgruppe; American Broadcasting Company ABC; Car & Driver; Cosmopolitan; Entertainment and Sports Programming Network ESPN; Fox; Glamour; Mademoiselle; Maxim; Men's Health; National Broadcasting Company NBC; Newsweek; People; Playboy; Popular Mechanics; Road & Track; Rolling Stone; Seventeen; Sports Illustrated; Teen; Teen People; Time; US; Vibe; Vogue; YM