Korporativer Herausgeber:
Conference of the International Communication Association (ICA), 54, 2004, New Orleans, La. (Hrsg.)
Titel:
Understanding intolerance for television commercials: The influences of individual orientations and skepticism toward advertising.
Quelle / Verlagsangabe:
New Orleans, La. 2004. 35 S.
Publikationstyp:
Forschungsbericht;
Kongressbeitrag