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Author:
Foerster, Kati
Editor / Collaborator:
Foerster, Kati
Title:
TV_Markenfuehrungsstrategien: Erfolgsfaktoren und Benchmarks.
Publisher Statement:
Wiesbaden: VS Verl. fuer Sozialwissenschaften 2011, S. 217-229.
Collection:
Strategien erfolgreicher TV-Marken. Eine internationale Analyse.
Language:
german
Publication Year:
2011
Publication Type:
research report; contribution; summary
Descriptors:
domestic production
;
television
;
information programme
;
internet
;
communication politics
;
communication strategy
;
marketing
;
market share
;
market concentration
;
media market
;
broadcasting station operating under private law
;
programme offer
;
programming policy
;
programming policy
;
programme design
;
programme structure
;
public service television
;
recipient
;
viewing time
;
technological advance
;
comparative study
;
competition
;
target group