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Author:
Editor / Collaborator:
Foerster, Kati
Title:
TV_Markenfuehrungsstrategien: Erfolgsfaktoren und Benchmarks.
Publisher Statement:
Wiesbaden: VS Verl. fuer Sozialwissenschaften 2011, S. 217-229.
Language:
german
Publication Year:
2011
Publication Type:
research report; contribution; summary