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Author:

Swann, Andrew; Foerster, Kati

Editor / Collaborator:

Foerster, Kati

Title:

BBC1: A trademark of Britishness.

Publisher Statement:

Wiesbaden: VS Verl. fuer Sozialwissenschaften 2011, S. 78-96.

Collection:

Strategien erfolgreicher TV-Marken. Eine internationale Analyse.

Language:

german

Publication Year:

2011

Publication Type:

research report; contribution

Descriptors:

British Broadcasting Corporation; domestic production; case study; historical development; communication politics; communication strategy; brand awareness; marketing; programme analysis; programming policy; programme conception; programming; programme design; programme structure

Last update: Apr 11, 2024 // Number of documents: 35484