Peter, Lilla; Balazs, Szilvia

Children between sustainable development and commercials.

Acta didactica napocensia, 2/2009/4, S. 65-74.

english

2009

research report; periodical article

television use; television advertising; child; commercialization; consumer behaviour; persuasive communication; primary school; written survey; student survey; self concept; advertising competence; advertising effect; advertising; target group; future orientation