Korporativer Herausgeber:
Conference of the International Communication Association (ICA), 60, 2010, Singapore (Hrsg.)
Titel:
Comparing the think-aloud and thought-listing method to assess children's advertising processing: A serendipitous finding.
Quelle / Verlagsangabe:
Singapore 2010. 17 S.
Publikationstyp:
Forschungsbericht;
Kongressbeitrag