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results: 1
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Author:
Phau, Ian
;
Cheong, Edith
Title:
Young consumers' evaluations of diffusion brands.
Journal:
Young consumers
, 10/2009/3, S. 210-224.
Language:
english
Publication Year:
2009
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Bewertung
;
Junger Erwachsener
;
Konsumverhalten
;
Markenprodukt
;
Marketing
;
Qualitaet
;
Schriftliche Befragung
;
Studierender
;
Branding
;
Diffusion brand
;
Statussymbol
;
Sub-brand
