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results: 1
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Author:
Phau, Ian
;
Cheong, Edith
Title:
Young consumers' evaluations of diffusion brands.
Journal:
Young consumers
, 10/2009/3, S. 210-224.
Language:
english
Publication Year:
2009
Publication Type:
research report; periodical article
Descriptors:
evaluation
;
young adult
;
consumer behaviour
;
brand
;
marketing
;
quality
;
written survey
;
undergraduate