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results: 1
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Author:
Moon, Young Sook
;
Chan, Kara
Title:
Gender portrayal in Hong Kong and Korean children's TV commercials. A cross-cultural comparison.
Journal:
Asian journal of communication
, 12/2002/2, S. 100-119.
Language:
english
Publication Year:
2002
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Fernsehwerbung
;
Gender
;
Geschlechterrolle
;
Inhaltsanalyse
;
Interkultureller Vergleich
;
Kind
;
Kinderprogramm
;
Kulturunterschied
;
Medienwirkung
;
Stereotyp
;
Typendarstellung
;
Vergleichende Untersuchung
;
Gender stereotyping
