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results: 1
from
Author:
Hagen, Ingunn
;
Nakken, Oivind
Editor / Collaborator:
Buckingham, David (Hrsg.); Tingstad, Vebjorg (Hrsg.)
Title:
Creating long-lasting brand loyality - or a passing "craze"?: Lessons from a "child classic" in Norway.
Publisher Statement:
Basingstoke u.a.: Palgrave Macmillan 2010, S. 130-145.
Collection:
Childhood and consumer culture.
Language:
english
Publication Year:
2010
details.label.typ_de:
Forschungsbericht; Sammelwerkbeitrag
details.label.keywords_alle_de:
Analyse
;
Fallbeispiel
;
Kind
;
Kinderkultur
;
Kinderwerbung
;
Konsument
;
Konsumverhalten
;
Markenprodukt
;
Marketing
;
Merchandising
;
Spiel
;
Spielverhalten
;
Vorschulkind
;
Branding
;
Captain Sabertooth
;
Kaptein Sabeltann
