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Editor / Collaborator:
Fleischer, Sandra; Joeckel, Sven; Arendt, Kathleen; Seifert, Robert
Title:
Konvergente Medieninhalte fuer Kinder - drei Fallstudien.
Full Text:
Publisher Statement:
Online Paper 2009. S. 75-112.
Collection:
Kinder, Medien, Maerkte. Ein Ueberblick der Maerkte fuer Kindermedien unter besonderer Beruecksichtigung cross-medial vermarkteter Medieninhalte am Beispiel von Bibi Blocksberg, Harry Potter und Pokemon.
Language:
german
Publication Year:
2009
Publication Type:
research report; contribution; summary
Descriptors:
electronic game
;
book
;
crossmedia
;
digitalisation
;
case study
;
hero
;
content analysis
;
adolescent
;
child
;
children's media
;
brand
;
marketing
;
media content
;
media convergence
;
media market
;
media preference
;
new media
;
preteen
;
sound carrier
