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Author:
Geber, Sarah
Editor / Collaborator:
Fleischer, Sandra; Joeckel, Sven; Arendt, Kathleen; Seifert, Robert
Title:
Der Tontraegermarkt - verzaubert und verhext kleine Ohren.
Full Text:
Publisher Statement:
Online Paper 2009. S. 33-44.
Collection:
Kinder, Medien, Maerkte. Ein Ueberblick der Maerkte fuer Kindermedien unter besonderer Beruecksichtigung cross-medial vermarkteter Medieninhalte am Beispiel von Bibi Blocksberg, Harry Potter und Pokemon.
Language:
german
Publication Year:
2009
Publication Type:
contribution; situation report
Descriptors:
book
;
form of representation
;
adolescent
;
juvenile books
;
child
;
children's culture
;
children's books
;
brand
;
marketing
;
market concentration
;
media market
;
media industry
;
preteen
;
publishing
