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Author:
Oberhage, Felix
Editor / Collaborator:
Schwender, Clemens; Schulz, Werner F.; Kreeb, Martin
Title:
Kommunikation nachhaltiger Konsummuster ueber das Fernsehen. Integrationspotenziale und Wirkungsinstrumente am Beispiel der Ernaehrung.
Publisher Statement:
Marburg: Metropolis-Verl. 2008, S. 337-373.
Collection:
Medialisierung der Nachhaltigkeit. Das Forschungsprojekt balance[f].
Language:
german
Publication Year:
2008
Publication Type:
thesis; contribution; summary
Descriptors:
nutrition education
;
survey among experts
;
information programme
;
infotainment
;
communication strategy
;
consumer behaviour
;
programme conception
;
environmental education
;
environmental protection
