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Editor / Collaborator:
Beisswenger, Achim
Title:
YouTube und seine Kinder. Wie Online-Video, Web TV und Social Media die Kommunikation von Marken, Medien und Menschen revolutionieren.
Publisher Statement:
Baden-Baden: Nomos / Ed. R. Fischer 2010. 291 S.
ISBN / ISSN:
978-3-8329-5241-9
Language:
german
Publication Year:
2010
Publication Type:
conference proceedings
Descriptors:
audio-visual communication
;
audio-visual media
;
attention
;
electronic game
;
globalisation
;
information source
;
interactive media
;
interactive video
;
interactivity
;
internet
;
commercialization
;
manipulation
;
brand
;
marketing
;
media use
;
media law
;
media effect
;
merchandising
;
new media
;
online offer
;
audience participation
;
technology equipment
;
technology
;
visual attention
;
web 2.0
;
advertising
;
future orientation
