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Author:

Flinn, John

Title:

Mixing kids and commerce. Tapping the loyalty of young viewers is a delicate business.

Journal:

Channels, 10/1990/14, S.26-27.

Language:

english

Publication Year:

1990

Publication Type:

periodical article

Descriptors:

television; children's programme; commercialism; merchandising; programme trailer; sponsor

Last update: Apr 11, 2024 // Number of documents: 35484