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Author:
Donohue, Thomas R.
;
Henke, Lucy L.
;
Donohue, William A.
Title:
Do kids know what TV commercials intend? Yes, even at ages three to six, according to this nonverbal assessment.
Journal:
Journal of Advertising Research
, 20/1980/5, S.51-57.
Language:
english
Publication Year:
1980
details.label.typ_de:
Zeitschriftenartikel
details.label.keywords_alle_de:
Experiment
;
Kind
;
Kognitiver Prozess
;
Medienkompetenz
;
Verstehen
;
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