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Author:
Johnson Avery, Elizabeth
;
Carpenter Childers, Courtney
;
Lambert, Cheryl Ann
;
Kim, Sora
Issuing Body:
Conference of the International Communication Association
Title:
Peer-ing into pro-health advertisements for children: Analysis of their reactions to and suggestions for campaign visuals.
Publisher Statement:
Chicago, Ill. 2009. 31 S.
Language:
english
Publication Year:
2009
Publication Type:
research report; conference paper
Descriptors:
nutrition education
;
obesity
;
health education
;
group interview
;
child
;
food advertisement
;
marketing
;
media market research
;
peer group
;
preteen
;
visual design
;
visual perception
;
advertising effect
;
advertising
