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Author:
Twitchell, James B.
Editor / Collaborator:
Turow, Joseph (Hrsg.); u.a.
Title:
Reflections and reviews. An English teacher looks at branding.
Publisher Statement:
New York u.a.: Routledge 2009, S. 227-236.
Collection:
The advertising and consumer culture reader.
Language:
english
Publication Year:
2009
details.label.typ_de:
Essay; Sammelwerkbeitrag
details.label.keywords_alle_de:
Cultural Studies
;
Dramaturgie
;
Identifikation
;
Kultur
;
Literatur
;
Markenprodukt
;
Populaerkultur
;
Werbung
;
Branding
