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Author:
Twitchell, James B.
Editor / Collaborator:
Turow, Joseph; u.a.
Title:
Reflections and reviews. An English teacher looks at branding.
Publisher Statement:
New York u.a.: Routledge 2009, S. 227-236.
Collection:
The advertising and consumer culture reader.
Language:
english
Publication Year:
2009
Publication Type:
essay; contribution
Descriptors:
Cultural Studies
;
dramaturgy
;
identification
;
culture
;
literature
;
brand
;
popular culture
;
advertising
