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Author:
Stole, Inger L.
Editor / Collaborator:
Turow, Joseph; u.a.
Title:
Televised consumption. Women, advertisers and the early daytime television industry.
Publisher Statement:
New York u.a.: Routledge 2009, S. 59-75.
Collection:
The advertising and consumer culture reader.
Language:
english
Publication Year:
2009
Publication Type:
essay; contribution
Descriptors:
television
;
woman
;
gender
;
historical development
;
programme conception
;
audience
;
advertising