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Author:

Gleich, Uli

Editor / Collaborator:

Sander, Uwe

Title:

Werbeforschung.

Publisher Statement:

Wiesbaden: VS Verl. fuer Sozialwissenschaften 2008, S. 364-369.

Collection:

Handbuch Medienpaedagogik.

Language:

german

Publication Year:

2008

Publication Type:

contribution

Descriptors:

media market research; media content; media pedagogy; media effect; method; advertising effect; advertising

Last update: Apr 11, 2024 // Number of documents: 35484