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results: 1
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Author:
Grant, Ian C.
;
Hassan, Louise M.
;
Hastings, Gerard B.
;
MacKintosh, Anne Marie
;
Eadie, Douglas
Title:
The influence of branding on adolescent smoking behaviour: exploring the mediating role of image and attitudes.
Journal:
International journal of nonprofit and voluntary sector marketing
, 13/2008/3, S. 275-285.
Language:
english
Publication Year:
2008
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Einstellung Haltung
;
Einstellungsaenderung
;
Gemeinnuetzige Werbung
;
Gesundheitserziehung
;
Jugendlicher
;
Markenkenntnis
;
Markenprodukt
;
Nikotin
;
Pre-Teen
;
Schriftliche Befragung
;
Werbewirkung
;
Werbung
;
Brand Image
