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results: 1
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Author:
Newsom, Mi Kyong
;
Collier, David A.
;
Olsen, Eric O.
Title:
Using "biztainment" to gain competitive advantage.
Journal:
Business horizons
, 52/2009/2, S. 167-176.
Language:
english
Publication Year:
2009
details.label.typ_de:
Essay; Zeitschriftenartikel
details.label.keywords_alle_de:
Handy
;
Information
;
Oekonomie
;
Populaerkultur
;
Telekommunikation
;
Unterhaltung
;
Biztainment
;
Competitive Advantage
;
Telcotainment
