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Author:
Berkler, Simon
Title:
Medien als Marken? Wirkungen von Medienmarken aus medienoekonomischer Sicht.
Publisher Statement:
Konstanz: UVK Verlagsgesellschaft 2008. 450 S.
ISBN / ISSN:
978-3-86764-101-2
Language:
german
Publication Year:
2008
Publication Type:
doctoral dissertation; research report
Descriptors:
television
;
internet
;
brand
;
marketing
;
media offerings
;
media market
;
print media
;
written survey
;
theory