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Author:

Schaaf, Daniela

Editor / Collaborator:

Schierl, Thomas

Title:

Celebrity Placement. Die medienoekonomischen Konsequenzen des Einsatzes von Prominenten als kommunikatives Marketinginstrument in den Massenmedien.

Publisher Statement:

Koeln: Harlem 2007, S. 164-183.

Collection:

Prominenz in den Medien.

Language:

german

Publication Year:

2007

Publication Type:

research report; contribution

Descriptors:

television; content analysis; communication; communication studies; brand; marketing; mass media; media content; media economy; media effect; print media; forms of advertising; advertising medium; advertising

Last update: Apr 11, 2024 // Number of documents: 35484