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Author:

Helme, Donald W.; Donohew, Robert Lewis; Baier, Monika; Zittleman, Linda

Title:

A classroom-administered simulation of a television campaign on adolescent smoking: Testing an activation model of information exposure.

Journal:

Journal of health communication, 12/2007/4, S. 399-415.

Language:

english

Publication Year:

2007

Publication Type:

research report; periodical article

Descriptors:

sensation seeking; experiment; nonprofit advertising; health education; production; oral interview; personality trait; student; advertising effect

Last update: Apr 11, 2024 // Number of documents: 35484