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results: 1
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Author:
Page, Randy M.
;
Brewster, Aaron
Title:
Emotional and rational product appeals in televised food advertisements for children: analysis of commercials shown on US broadcast networks.
Journal:
Journal of child health care
, 11/2007/4, S. 323-340.
Language:
english
Publication Year:
2007
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Emotion
;
Emotionale Wirkung
;
Fernsehwerbung
;
Fettleibigkeit
;
Gesundheitserziehung
;
Inhaltsanalyse
;
Kind
;
Kinderwerbung
;
Lebensmittelwerbung
;
Werbekompetenz
;
Werbespot
;
Werbewirkung
