Bushman, Brad J.

That was a great commercial, but what were they selling? Effects of violence and sex on memory for products in television commercials.

Journal of applied social psychology, 37/2007/8, S. 1784-1796.

Englisch

2007

Forschungsbericht; Zeitschriftenartikel

Erinnern; Experiment; Gewaltdarstellung; Junger Erwachsener; Markenkenntnis; Markenprodukt; Medieninhalt; Programmumfeld; Sexueller Medieninhalt; Studierender; Werbespot; Werbewirkung; Werbung; Recall-Test