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results: 1
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Author:
Bortree, Denise L.
Issuing Body:
Conference of the International Communication Association
Title:
Relationship management in an online environment: Nonprofit websites' use of relational maintenance strategies with child and adolescent publics.
Full Text:
Publisher Statement:
Online Paper 2007.
Language:
english
Publication Year:
2007
Publication Type:
research report; conference paper
Descriptors:
public benefit
;
primary pupil
;
website
;
information provision
;
interactivity
;
internet
;
adolescent
;
communication strategy
;
networking
;
multimedia
;
online offer
;
organisation
;
audience participation
;
target group
