>> go to IZI-Homepage
Search IZI-database.org
Search for:
all words
Keywords:
Author / Editor:
Institution:
Title:
Journal:
Publisher Statement:
ISBN / ISSN:
Publication Year:
from:
to:
only full text
IZI-Database results
< Back to search results
results: 1
from
Author:
Pine, Karen J.
;
Nash, Avril
Title:
Dear Santa: The effects of television advertising on young children.
Journal:
International journal of behavioral development
, 26/2002/6, S. 529-539.
Language:
english
Publication Year:
2002
Publication Type:
research report; periodical article
Descriptors:
age group
;
influence
;
survey
;
parental survey
;
television use
;
content analysis
;
child
;
kindergarten
;
children's commercial
;
children's drawing
;
commercial television
;
consumer behaviour
;
brand
;
primary school
;
comparative method
;
advertising competence
;
advertising effect