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Author:
Olsen, Lena
Editor / Collaborator:
Tufte, Birgitte (Hrsg.); u.a.
Title:
Children, TV advertising and the law. Internal and external perspectives.
Publisher Statement:
Koge: Copenhagen Business School Pr. 2005, S. 60-77.
Collection:
Frontrunners or copycats?
Language:
english
Publication Year:
2005
details.label.typ_de:
Essay; Sammelwerkbeitrag
details.label.keywords_alle_de:
Effektivitaet
;
Fernsehen
;
Hoerfunk
;
Kind
;
Marketing
;
Medieninhalt
;
Programmplatzierung
;
Werbekompetenz
;
Werbung
;
Zielgruppe
;
Rechtliche Regelung
