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results: 1
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Author:
Green, Andrew
Title:
Television optimizers: Did they change the way we do business?.
Journal:
Journal of advertising research
, 45/2005/1, S. 27-33.
Language:
english
Publication Year:
2005
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Datenanalyse
;
Datenbank
;
Einschaltquote
;
Einschaltquotenmessung
;
Mediaforschung
;
Medienwirtschaft
;
Werbewirtschaft
;
Werbung
;
Zuschaueranteil