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Author:
Green, Andrew
Title:
Television optimizers: Did they change the way we do business?.
Journal:
Journal of advertising research
, 45/2005/1, S. 27-33.
Language:
english
Publication Year:
2005
Publication Type:
research report; periodical article
Descriptors:
data analysis
;
database
;
TV rating
;
measuring of TV ratings
;
media market research
;
media industry
;
advertising business
;
advertising
;
audience share