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results: 1
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Author:
Hovland, Roxanne
;
MacMahan, Carolynn
;
Lee, Guiohk
;
Hwang, Jang-Sun
;
Kim, Juran
Title:
Gender role portrayals in American and Korean advertisements.
Journal:
Sex roles
, 53/2005/11-12, S. 887-899.
Language:
english
Publication Year:
2005
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Darbietung
;
Forschungsempfehlung
;
Forschungslage
;
Frau
;
Gender
;
Geschlechterrolle
;
Inhaltsanalyse
;
Interkultureller Vergleich
;
Rollendarstellung
;
Vergleichende Untersuchung
;
Werbung
;
Zeitschrift
;
Zielgruppe
