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Author:
van der Puetten, Daniela
Editor / Collaborator:
Schmidt, Siegfried J.
Title:
"Kauf mich und du wirst gluecklich!". Emotionen und Werbung.
Publisher Statement:
Muenster: Lit 2005, S. 283-307.
Collection:
Medien und Emotionen.
Language:
german
Publication Year:
2005
Publication Type:
essay; contribution
Descriptors:
emotion
;
emotional effect
;
criticism
;
manipulation
;
production conditions
;
advertising effect
;
advertising
