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results: 1
from
Author:
Brown, Keith
;
Cavazos, Roberto
Title:
Why is this show so dumb? Advertising revenue and program content of network television.
Journal:
Review of industrial organization
, 27/2005/1, S. 17-34.
Language:
english
Publication Year:
2005
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Kommerzieller Rundfunk
;
Konsument
;
Medienwirtschaft
;
Modellmethode
;
Pay-TV
;
Qualitaetsverlust
;
Strategie
;
Werbung
;
Werbewirtschaft
;
Zuschaueranteil
;
Zuschauerinteressen
;
Minutenpreis
