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results: 1
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Author:
Gleich, Uli
Issuing Body:
ARD-Forschungsdienst
Title:
Methodische (Weiter-) Entwicklungen fuer die Media- und Werbeforschung.
Full Text:
Journal:
Media Perspektiven
, -/2005/6, S. 290-297.
Language:
german
Publication Year:
2005
Publication Type:
annotated bibliography; periodical article
Descriptors:
development
;
media market research
;
method
;
comparison of methods
;
advertising effect
;
advertising