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Author:
Rathsfeld, Gloria
Editor / Collaborator:
Bischof, Ulrike
Title:
Lizenzen - Der neue Markenartikel.
Publisher Statement:
Wien: Oesterreich. Kunst- u. Kulturverl. 1995, S. 73-88.
Collection:
Konfliktfeld Fernsehen - Lesen.
Language:
german
Publication Year:
1995
Publication Type:
conference paper; contribution
Descriptors:
offer
;
historical development
;
licence
;
brand
;
media law
;
media network
;
merchandising
