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results: 1
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Author:
Neuner, Michael
;
Sandhu, Swaran
Editor / Collaborator:
Hepp, Andreas; u.a.
Title:
"Harry Potter" - Strategien globaler Medienunternehmen. Eine Fallstudie zur normativen Stakeholder-Theorie.
Publisher Statement:
Wiesbaden: VS Verl. fuer Sozialwissenschaften 2005, S. 209-228.
Collection:
Globalisierung der Medienkommunikation.
Language:
german
Publication Year:
2005
Publication Type:
essay; contribution
Descriptors:
globalisation
;
licence
;
media market
;
media use
;
media industry
;
copyright
