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Author:
Kleber, Edith
Editor / Collaborator:
Sacher, Werner; u.a.
Title:
"Werbespots selbst gemacht". Ein Unterrichtprojekt zur Foerderung von Werbe- und Medienkompetenz.
Publisher Statement:
Bad Heilbrunn, Obb.: Klinkhardt 2003, S. 138-148.
Collection:
Medienerziehung konkret.
Language:
german
Publication Year:
2003
Publication Type:
project description; contribution
Descriptors:
primary pupil
;
group interview
;
children's commercial
;
media activity
;
media literacy
;
merchandising
;
primary school
;
television character
;
lesson design
;
perception
;
commercial television
;
advertising competence
;
commercial
;
advertising effect
