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Author:
Macdonald, Myra
Editor / Collaborator:
Carter, Cynthia (Hrsg.); u.a.
Title:
From Mrs. Happyman to kissing chaps goodbye. Advertising reconstructs femininity.
Publisher Statement:
Maidenhead: Open Univ. Pr. 2004, S. 41-67.
Collection:
Critical readings.
Language:
english
Publication Year:
2004
details.label.typ_de:
Essay; Sammelwerkbeitrag
details.label.keywords_alle_de:
Feminismus
;
Frau
;
Gender
;
Geschlechterrolle
;
Historische Entwicklung
;
Konsument
;
Typendarstellung
;
Werbung
;
Zielgruppe
