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Author:
Dreier, Hardy
;
Bichler, Michelle
;
Pluschkowitz, Alois
Editor / Collaborator:
Paus-Hasebrink, Ingrid; u.a.
Title:
Multimediale Strategien der Verwertung von Markenzeichen fuer Kinder.
Publisher Statement:
Muenchen: kopaed 2004, S. 27-109.
Collection:
Medienkindheit - Markenkindheit.
Language:
german
Publication Year:
2004
Publication Type:
research report; contribution; situation report
Descriptors:
children's programme
;
licensing
;
brand
;
marketing
;
media offerings
;
broadcaster
;
programming policy
;
programme design
;
programme structure
